Nature’sRepair is a natural and organic skin care line that creates and distributes a line of food grade skin care products for healing and health. To relaunch the product line and create an accompanying e-commerce website, Nature’sRepair was interested in developing brand messaging to capture the story, vision, and purpose of the brand.
PROJECT: CREATIVE BRAND WRITER
To develop the brand messaging for Nature’sRepair, the client was interested in a brand story, mission statement, and creative copy for the home page and a philosophies/values page of the website. I developed a comprehensive creative brief that outlined the brand’s target audiences, key messages, simple details on tone and style, as well as general overview on direction of content and deliverables.
Through our partnership, I was able to bring the story of Nature’sRepair to life by creating content that captured the essence of brand and their commitment to natural, sustainable, skin care. I developed a mission statement that spoke to their core purpose, philosophies and values that aligned with their beliefs, and created an emotional and heartfelt brand story to connect with their target audience.