Project: Content Management, Copywriting
IZZY & LIV is an e-commerce boutique dedicated to providing women of color with life and style designs that reflect who they are. To support their bustling e-commerce operations, Izzy & Liv created the Stuff We *Heart* blog to build community, connect with their customers, and drive traffic to their website. They were looking to partner with a Content Manager to oversee and lead this marketing initiative. Over the course of a two-year engagement, I focused on nurturing the intersection of editorial and e-commerce through strategic editorial planning, managing a team of brilliant writers, and coordinating the content process from creation to publishing. I also had the opportunity to collaborate on content and copywriting for the exciting launch of their monthly subscription service, the Brown Sugar Box.
A brand or company blog is only as good as its strategy. To optimize the Stuff We *Heart* blog, I worked with the writing team to plan, assign, edit, and publish content to reach the company’s goals. I created a strategy that aligned with the interests, passions, and lifestyles of the core Izzy & Liv customer, being conscious to create a balance of seasonal, evergreen, and trending content. With the launch of the brand’s subscription box, I strategically planned blog content that seamlessly integrated the featured items driving interest and awareness of the exciting new service and its accompanying mini magazine.
Most people believe that copy is solely about selling. I believe that good copy, copy that connects and converts, is about the feelings it evokes. I shared this philosophy as a copywriter to support Izzy & Liv’s subscription service. For their girlfriend-like/sisterhood community, I strove to create copy for their products that felt like conversation amongst friends and incorporated the fun, soulful tone of the Izzy & Live brand.
“Tyshia has been great to work with! She is an excellent writer and delivered exactly what I needed – the right tone and content. I am very happy with this experience and will continue to work with her. Highly recommended!” ~ Nicole Brown | Founder, Izzy & Liv