IZZY & LIV is an e-commerce boutique on a mission to provide women of color with life and style designs that are a representation of themselves. To accompany its e-commerce operations, Izzy & Liv launched the Stuff We *Heart* Blog to build community and improve SEO.
MY WORK: CONTENT MANAGEMENT
The Stuff We *Heart* Blog serves stories for and by black women. As the Content Manager, I nurture the intersection between content and marketing by editorial planning, creating content, managing a team of brilliant writers, enhancing SEO optimization, and scheduling blogs for posting.
In April 2017, Izzy & Liv launched a monthly subscription box, delivering the best of the boutique to doorsteps every month. Each month, I oversee a mini magazine that includes content exclusive to Brown Sugar Box subscribers, featured articles, and customer appreciation.
MY WORK: COPYWRITING
Marketers will tell you that copy is about selling the product, which it is, to an extent. I believe that good copy is about the feelings it invokes. For the girlfriend-like Izzy & Liv community, we strive for copy that sounds like a conversation amongst friends and incorporates the fun, soulful tone of the Izzy & Liv brand. As the Brown Sugar Box copywriter, I create copy for products and promotions our community can relate too.
PRODUCT COPY EXAMPLES
- RECLAIMING MY TIME SLEEP MASK –
Many thanks to Rep Maxine Waters for giving us a mantra that keeps on giving. With the reminder that your time is YOURS alone, pull on this mask and get that beauty sleep sis!
- BATH BOMBS –
While you’re out here hustling towards manifesting those 2018 goals, don’t forget to take a minute to relax. Add a little luxury to your next spa night in with fizzy bath bomb treats.
- URBAN INTELLECTUALS BLACK HISTORY MONTH CARDS –
52 cards of black girl magic. Get empowered and get informed. Center your black history and women’s history on learning about the black women who have impacted our culture and the world.
Please visit my author page on the Stuff We *Heart* blog for writing samples.